Pristean Sustainability Consulting

5 tips to influence consumer behaviour

📍 10 September | 14:45 – 15:15

What can you expect?
You can design the most circular product on the market—but your business model will only succeed if the customer understands, uses, and disposes of it correctly. Many consumers support sustainability in theory, but don’t always act accordingly. This attitude–behaviour gap is a major hurdle for circular businesses.

In this presentation, sustainability expert Julia Planko shares five practical tips for influencing consumer behaviour in the textile sector—helping you close that gap and make your circular business model thrive.

What will you learn?
• Why “no customer” means “no circular business model”
• Where in your business model you can drive behaviour change: design, usage, revenue model, end-of-life, packaging, services
• How to inform, educate, incentivise or entice your customer toward circular habits
• Real-world insights on applying these tactics in the textile sector

Who should attend?
Brand owners, product developers, sustainability managers and innovators working on circular business models in textiles—especially those looking to strengthen the consumer-facing side of their strategy.