Behavioral Psychology
📍 11 September | 15:00 – 16:00
Transforming mindsets by changing behavior
Our society is driven by consumption and disposal—but the future lies in circularity. Shaping that future requires more than vision alone. The real challenge is changing behavior: how do you inspire colleagues, partners, and consumers to act on your sustainable plan?
In this interactive lecture, a behavioral psychologist will guide you through the fascinating world of human psychology and mindset, showing you how to influence behavior and drive change. Through real-world examples rooted in circularity and textiles, you’ll discover proven strategies from behavioral science that can help you turn good intentions into real impact.
Join for a deeper understanding of what a mindset is and what drives people’s choices, andalso a practical step-by-step framework you can immediately apply to your own projects.
About the speaker drs. Janneke Koolen
Behavioral Psychologist
With hands-on experience in psychology, circular behavior, and sustainable transitions, Janneke has led multiple projects on circular economy and energy transition. Her strength lies in giving a voice to the target group and translating theory into clear, engaging language. Thanks to her practical background, she knows the real barriers to behavior change – and uses creativity to find solutions. As a speaker, she inspires audiences with both expertise and enthusiasm.
Availability: Max. 50 participants
Preview program
- Reframing ESG ResistancePARTNER STAGE, 10:00 am - 11:30 amPowered by:
SQ • The Overview Effect • Data for Better
A serious game for circular decision-makers
You’ll step into the boardroom of High Loose. A High Loose is a fictional lifestyle fashion brand under scrutiny for ESG risks. As its new leadership team, you must navigate trade-offs between financial results, transparency and stakeholder trust.
Availability: Max. 60 participants
Registration Required - Session 1 - From Policy to Practice: Standards, Claims & Compliance in Circular TextilesPARTNER STAGE, 10:15 am - 11:00 amDesigning for Circularity
With:
Milou Kuipers Ministry of Infrastructure and Water Management
Andreas Dorner
RE&UP Recycling Technologies
Traci Kindin
TEXroad
Moderator
Bianca Streng
MVO Nederland - Session 2 - From Policy to Practice: Standards, Claims & Compliance in Circular TextilesPARTNER STAGE, 11:30 am - 12:15 pmGreen Claims & Market Surveillance
By Edwin Maes
Centexbel - Matchmaking with Stichting UPV TextielPARTNER STAGE, 12:00 pm - 2:30 pmWith:
Sekhar Lahiri
Director
and
Edith van Heijningen
Manager Innovation & Operations
A presentation from Stichting UPV Textiel. After the presentation, participants will join roundtable discussions designed to connect industry actors and explore solutions to some of the biggest challenges in circular textiles.
Availability: Max. 50 participants
Registration Required - Session 3 - From Policy to Practice: Standards, Claims & Compliance in Circular TextilesPARTNER STAGE, 2:00 pm - 2:45 pmMeasuring Impact
With:
Sofie Huysman
Centexbel
Claire Piccinno
Trimco Group
Moderator:
Ekaterina Stoyanova
Euratex - Behavioral PsychologyPARTNER STAGE, 3:00 pm - 4:00 pmBy Janneke Koolen
In this interactive lecture, a behavioral psychologist will guide you through the fascinating world of human psychology and mindset, showing you how to influence behavior and drive change.
Availability: Max. 50 participants
Registration Required
