Behavioral Psychology

📍 11 September | 15:00 – 16:00

Transforming mindsets by changing behavior

Our society is driven by consumption and disposal—but the future lies in circularity. Shaping that future requires more than vision alone. The real challenge is changing behavior: how do you inspire colleagues, partners, and consumers to act on your sustainable plan?

In this interactive lecture, a behavioral psychologist will guide you through the fascinating world of human psychology and mindset, showing you how to influence behavior and drive change. Through real-world examples rooted in circularity and textiles, you’ll discover proven strategies from behavioral science that can help you turn good intentions into real impact.

Join for a deeper understanding of what a mindset is and what drives people’s choices, andalso a practical step-by-step framework you can immediately apply to your own projects.

About the speaker drs. Janneke Koolen
Behavioral Psychologist

With hands-on experience in psychology, circular behavior, and sustainable transitions, Janneke has led multiple projects on circular economy and energy transition. Her strength lies in giving a voice to the target group and translating theory into clear, engaging language. Thanks to her practical background, she knows the real barriers to behavior change – and uses creativity to find solutions. As a speaker, she inspires audiences with both expertise and enthusiasm.

Availability: Max. 50 participants