Business models for Circularity

📍 11 September | 10:30 – 11:10 | Associate Square

Circularity is only real if the business model works. But how do you make circular products viable in a world that’s still largely linear?

At this round table, Esther Verburg from Invest-NL will share how financing and policy can give circular pioneers the push they need. Marco Lucietti from RE&UP brings in the perspective of a company that managed to make recycled fibers cost-competitive with virgin ones — proving that scaling and collaboration can change the rules of the game.

Jeroen Blokhuizen from Klopman International reflects on the transformation of a 150-year-old company: why transparency and end-user choice are crucial if we want circularity to succeed.

Allshoes Professional Footwear, from their perspective, work closely with both end-users and suppliers. Carolien den Boer explains how sustainability ambitions can be balanced with the reality of market demand. What role does collaboration across the supply chain play in enabling Allshoes to scale its circular products?

Guided by moderator Jack Stephenson (soul.com), we’ll also turn to the audience: what’s the biggest barrier for yoursector — financing, supply, cost, demand, or mindset?