Denim Deal 2.0
Circularity: Don't aim for perfection! Do it anyway.
π 11 September | 14:30 β 15:00
What can you expect?
The time for dialogue is over β itβs time for action. This session focuses on how brands can move beyond excuses and start scaling pragmatic solutions for circularity today. Nicolas will share a hands-on approach, demonstrating pilots, proofs of concept, and scalable initiatives that show circularity is possible right now.
What will you learn?
- Practical, scalable steps brands can take to engage in circularity now
- How mindset shifts β both internally and with customers β are essential to progress
- Honest lessons from a brandβs own journey: struggles, successes, and next steps
- Why perfection is not required: collaboration and small steps build momentum
Who should attend?
Sourcing managers, quality managers, buyers, designers, and executives who want to move from strategy to execution in circularity.
Takeaway
Concrete action beats dialogue: there are no more excuses. Start scaling, connect the dots, and move forward β even small steps matter.
Preview program
- IKEAARENA ONE, 9:45 am - 10:15 amThe ongoing journey towards circular business
By Minna Karlsson Alm and MaΕgosia Niedzielska - Maastricht UniversityARENA ONE, 9:45 am - 10:15 amBetter, not more: The Sufficiency-based Circular Economy
By Laura Niessen - HVA , Copenhagen Business School, Royal Danish Academy & National College of Art & Design DublinARENA ONE, 10:25 am - 10:45 amReframing Durability: From Lab Tests to Wardrobe Reality
By Kirsti Reitan Andersen - Oost NLARENA ONE, 10:25 am - 11:25 amThe Next Stitch Investment Session
Hosted by Oost NL - The Next Stitch Investment SessionARENA ONE, 10:25 am - 11:25 amExact time coming soon!
- The Circle ClubARENA ONE, 11:00 am - 11:30 amFrom Fuck-Up to Success in Upcycling
By RethinkRebels

