From Fuck-Up to Success in Upcycling

100x1000 Upcycling Club by RethinkRebels

What happens when brands and upcyclers take real action together?In this session, we explore the honest lessons from the 100×1000 Upcycling Club — an initiative where over ten brand-upcycler duos co-created new products and launched them into the world. With the support of the Dutch government, this project shows how circular ambitions can turn into concrete results.
We aim to activate the circular textile value chain. That requires real action from producers, brands, and retailers. But in practice, we often hear: “We want to, but it’s complex.” “We don’t have the time or budget.” “There’s a lack of clear policies or frameworks.” Well, let’s learn!

Three brand representatives will each share:

• One success
• One mistake
• One key lesson

The conversation will be open, energetic, and grounded in real experience — with space for audience input and shared challenges.This session is relevant for professionals across the fashion, workwear, promotional and defence sectors, especially those working in design, sourcing, purchasing and circular strategy.

Takeaways:

• Upcycling works when you start doing
• There is a network to support you
• Impact and ROI are part of the conversation
• International collaboration is welcome