The Circle Club

From Fuck-Up to Success in Upcycling

This. Is. Not. Your. Average. Panel.
This is a revolution.
📍 10 September | 11:00 – 11:30

This is the first-ever large-scale collaboration between brands, retailers and circular makers who dared to do what others only talk about.

Welcome to The Circle Club
We’re here to transform the industry— not someday, but right now. Together with 100+ brands, retailers and circular creators, we’re accelerating the shift to a circular future. No greenwashing, no buzzwords — just real-world collaborations that breathe new life into items that others throw away.

From repair and reuse to radical upcycling and smart resource loops — we build, test and scale the circular models of tomorrow. Not by competing, but together, by collaborating across the chain, we break the old system wide open. The Circle Club is where fashion and textile finds its future.

Our first mission?
Form 11 unlikely duos to turn waste into radically valuable new products. 

The result?
🔅 22 pioneering partners – from big brands to bold upcyclers.
🔅 11 revolutionary products.
🔅 Countless lessons.

And now:
We are ready to share. it. all.

Who are these pioneers?

1. Josh V x Nutt Amsterdam
2. Zeeman x Studio Meike Nieuwenhuis
3. Studio Anneloes x Makers Unite
4. Vingino X Remake Society
5. King Louie X Studio Meike Nieuwenhuis
6. Mud Jeans x Thirza Amber
7. Fabienne Chapot X De Steek
8. Kings of Indigo X Sina Steidinger
9. The Sting X Arielle van der Vaart
10. Dante 6 X Makers Unite
11. Prenatal X Fraenck

What to expect in this session
This talk is honest, fast-paced, and refreshingly unpolished.
Live on stage:
✅ Brave brands tell the story behind their upcycling adventure (Zeeman & Studio Anneloes)
✅ Their biggest breakthrough
✅ Their hardest fuck-up
✅ Their most powerful lesson learned

No greenwashing. No perfection. Just real innovation in motion.

And yes — you can ask us anything.

Why this matters
Circular fashion often falls flat on good intentions.
But this? This is circular fashion in execution.

Don’t miss: The Gallery
After the session, head to the Innovators Gallery and witness the revolution in full effect:
11 unique upcycled pieces, showcased on mannequins.
Revealed to the world first here at the Circular Textile Days.

Supported by: RVO, Ministry of Infrastructure & Water Managemen & DCTV.