G-Star

Denim for the Future: G-Star's Journey Towards Product Sustainability & Circularity

📍 11 September | 11:35 – 12:00

Hosted by Rebecka Sancho from G-STAR

What can you expect?
Since 1989, G-Star has been pushing the boundaries of denim design while staying true to the cloth, the craft, and the culture of denim. In this session, G-Star will share how it is reshaping the future of denim through circular design and product sustainability. From Cradle to Cradle (C2C) certified jeans to innovations in non-toxic and biodegradable dyes, G-Star is embedding circularity into every stage of the value chain.

The session will also highlight how G-Star communicates transparently with its customers, educates on responsible garment care, and develops circular services such as repair, resale, and recycling. With initiatives like home-grown cotton and plant-based dyes, the brand demonstrates how creativity and innovation drive impact, positioning denim as a blueprint for a regenerative, circular business model.

What will you learn?

• Why circularity is non-negotiable for the future of fashion
• How sustainability can be designed into products from the start
• How innovations like C2C certification and safe dyes can transform an industry
• The role of transparency and consumer engagement in driving conscious consumption

Who should attend?
Brands and retailers, designers, sourcing and production managers, sustainability leaders, recycling and waste industry professionals, and anyone committed to driving circularity in textiles and fashion.