Session 2 – From Policy to Practice: Standards, Claims & Compliance in Circular Textiles

Green Claims & Market Surveillance: What’s Allowed and What’s Coming?

📍 10 September | 11:30 – 12:15

What can you expect?
With the EU Green Claims Directive pending agreement (postponed to November), businesses face growing pressure to substantiate sustainability claims and avoid greenwashing. This session will explore the upcoming legal obligations compared to voluntary claims, and what they mean for the textile and garment industry.

Edwin Maes and Centexbel will provide practical insights into tools and methods — from calculating recycled content to assessing repair costs — and share real-life cases of how companies are making decisions under increasing scrutiny. The session will also address requirements for textile and garment labelling, and how market surveillance authorities may enforce the rules.

What will you learn?

• What the EU Green Claims Directive means for businesses
• The difference between legal obligations and voluntary claims
• Risks of greenwashing and how to avoid them
• Tools for calculating recycled content and repair costs
• Case examples of decision-making and market surveillance in practice

Who should attend?
Brands, compliance officers, sustainability managers, legal experts, product developers, and anyone seeking clarity on how to make reliable and transparent green claims in textiles.