Norrøna

Is it possible for a brand to be fully circular, sustainable, and still innovative?

Pioneering Sustainability in Performance Gear
📍 10 September | 11:40 – 12:00

What can you expect?
Founded in 1929 by Norwegian outdoor enthusiast Jørgen Jørgensen, Norrøna has grown from making leather straps and canvas backpacks into a leading family-owned brand delivering high-performance outdoor gear. Today, the fourth generation continues this legacy, pushing the boundaries of design and innovation while staying rooted in sustainability and ethical trade.

In this session, Norrøna explores the challenges and opportunities of shifting from a linear to a circular business model. Using their 2015–2020 sustainability roadmap as a foundation, and looking ahead to their ambitious 2029 roadmap, the brand will share both successes and failures that have shaped their journey. Expect an honest look at the complexity of embedding sustainability across the value chain — from brand values and design to legislation, costs, and commercial realities.

What will you learn?

• Why a holistic, project-based approach is key to advancing sustainability
• How legislation can create both positive movement and operational challenges
• Lessons from Norrøna’s sustainability journey — successes, failures, and learnings
• How measurable roadmaps can drive impact and transparency in business transformation

Who should attend?
Executives, product and design teams, supply chain professionals, sustainability managers, and students eager to learn from a pioneer at the intersection of performance, innovation, and circularity.